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Plant-powered hair care rooted in nature

We've been a force of nature since 1978

Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society.

Holistic beauty crafted
for you and the planet

Holistic beauty crafted
for you and the planet

At Aveda, we strive to set an example for environmental leadership and responsibility , not just in the world of beauty, but around the world.

Follow the Journey

We've always had high standards

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Aveda initiatives
at a glance

Learn how we give back

University of Minnesota Bee Squad

100,000+ bees

raised in partnership with the University of Minnesota Bee Squad to help and protect the habitats of pollinators

Breast Cancer Research Foundation

122,025 hours

of research funded to cruelty-free research on breast cancer at medical institutions across the country

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Aveda x charity

$5.7M

raised since our partnership began with charity: water in 2018

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We can’t do it
without you

Our mission to support the planet starts with you

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