Every Aveda product
has its own story
Ethical sourcing
Our suppliers uphold ethical metrics, preserving social and environmental ecosystems.
Enhanced traceability
We use blockchain technology for ingredients like vanilla and pomegranate for better transparency.
Powerful vegan formulations
We design high-performance, plant-based products with natural chemistry that helps reduce or eliminate waste.
Botanical formulas
Every Aveda product is finished with a naturally-derived plant and flower essence created in-house.
Sustainable production
As the first beauty company to operate with 100% wind power, Aveda achieves Zero Waste to Landfill.
Responsible packaging and shipping
Aveda pioneered 100% post-consumer recycled PET, minimizing packaging and maximizing recyclables and partners with Cloverly to estimate carbon emissions on US shipping.
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