Holistic beauty crafted
for you and the planet

At Aveda, we strive to set an example for environmental leadership and responsibility , not just in the world of beauty, but around the world.

Caring for people and the planet at every step

Aveda ethically sources and sustainably manufactures its powerful plant-based products.

Sensory luxury

Every product features an aroma that is a botanical blend of flower and plant extracts crafted to awaken your senses.

Cutting edge creative expression

At the heart of Aveda is a global community of artists who push the limits of creative innovation.

100% Vegan

Leaping bunny approved

B Corp

100% Vegan

Leaping bunny approved

B Corp

The bond-building plant molecule

Disulfide and Hydrogen bonds

Hair is made of proteins called keratin. Keratin is held together primarily by disulfide and hydrogen bonds.

3 years of research

After three years of research Aveda found a way to strengthen hair from within, building new hydrogen bonds all with the power of plants.

40x smaller

The botanical repair™ bond building plant molecule is 40x smaller and penetrate deep to help build thousands of new bonds and reinforce hair from within.

Transform your hair

botanical repair™ strengthening hair system instantly improves the look and feel of damaged hair by using bond-building plant molecules to repai from the inside out.